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Dine Small campaign kicks off for Small Business Saturday

PHOTO: Harvest Foundation

MARTINSVILLE – For the second year, the Martinsville-Henry County Economic Development Corporation will be sponsoring the Dine Small campaign on Small Business Saturday on November 30.

The Dine Small campaign was created to encourage residents and visitors to eat at small locally-owned restaurants in Martinsville and Henry County, especially on Small Business Saturday.

That day also falls on one of the busiest shopping days of the holiday season, the day after Black Friday.

Essentially, the EDC will be offering $10 vouchers towards food purchases at participating local small restaurants.

Most of the restaurants that have agreed to participate have menus with meals less than $10, thereby allowing the customer to eat for free or very little cost.

If a diner’s meal costs more than $10, the diner is responsible for the difference.

It should be noted that the voucher amount cannot be used toward alcohol purchases or non-food/non-beverage items.

EDC Business Development Director Valerie Harper said “This campaign is a win-win for the diners and restaurants. The diners get a free or discounted meal, and maybe experience going to a different restaurant from their norm. The restaurants get customers through their door that may even spend more than the voucher’s value. Last year Dine Small was a huge success. We exhausted our supply of vouchers in only two days.”

Vouchers will be available beginning at 9 AM on Tuesday, November 12, at the Martinsville-Henry County Visitor Center located inside New College Institute Baldwin Building at 191 Fayette Street in Martinsville.

There is no cost for the vouchers, but they must be picked up in person (one per person, no holds).

Residents are encouraged to act quickly as only 150 vouchers will be available.

A list of participating restaurants can be found here.

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