RIDGEWAY, VA – As part of a multi-year official partnership, Blue-Emu will sponsor the spring NASCAR Cup Series race at Martinsville Speedway, debuting under the lights on Saturday, May 9.
Blue-Emu also becomes a Martinsville Speedway official partner, a partnership that will be on display during The Blue-Emu Maximum Pain Relief 500 at one of the most popular tracks.
“Blue-Emu is no stranger to NASCAR fans, and we’re honored they have decided to help us bring a historic event to Martinsville Speedway this May,” Martinsville Speedway President Clay Campbell said. “We want this first NASCAR Cup Series race under the lights to be one fans remember for a long time and having the support of a NASCAR Official Partner like Blue-Emu will help us make this event even bigger.”
Blue-Emu will actively engage fans at tracks across the country by providing sampling opportunities.
The company currently works with Hall of Famer Rusty Wallace, who will help promote The Blue-Emu Maximum Pain Relief 500 and the partnership.
Wallace, who also serves as a color analyst for Motor Racing Network, scored seven wins at the southern Virginia track during his storied driving career.
“NFI Consumer Products has been a fan and friend of NASCAR for a number of years, so this sponsorship is a natural expansion of that partnership. The NASCAR fan base has been a strong and loyal customer of Blue-Emu and we believe they will help us continue to grow as a national brand,” said Susan Gregory, CEO, Blue-Emu. “The highly anticipated Blue-Emu Maximum Pain Relief 500 at Martinsville Speedway, debuting under the lights, will highlight our track partnership and provide a new opportunity to showcase our products and engage with consumers.”
The Blue-Emu Maximum Pain Relief 500 will be held on Saturday, May 9 at 8 p.m.
For tickets, call 877.RACE.TIX or visit www.martinsvillespeedway.com.