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Martinsville, Henry County tourism makes $70.8 million in 2017

MARTINSVILLE – Data released by the United States Travel Association (USTA) reveals that all regions in Virginia posted an increase in tourism revenue last year. According to the US Travel Association, tourism in Virginia generated $25 billion in travel spending. Tourism also supported 232,000 jobs in the Commonwealth and $1.73 billion in state and local taxes. The increase is largely attributed to Virginia’s tourism development all around the state, including: new hotels, restaurants, agritourism, craft breweries, wineries, distilleries, cideries, sports, outdoor recreation, festivals and events, music venues, wedding venues, meeting and convention venues, attractions and so much more. Virginia’s changing tourism product makes the Commonwealth a destination for authentic travel experiences and thriving communities. Tourism was again an important contributor to the local economy in 2017. Tourism revenue for Martinsville – Henry County reached $70.8 million, a 2.9 percent increase over 2016. Local tourism-supported jobs totaled 763 while local tourism-related taxes were $4.6 million. All data was received by the Virginia Tourism Corporation (VTC) from US Travel Association and is based on domestic visitor spending (travelers from within the United States) from trips taken 50 miles or more away from home. “Martinsville – Henry County continues build on its tourism assets as a key component of our overall economic development strategy. We are fortunate to have diverse venues and attractions that work together to enhance visitor experience, and we will continue to aspire for new and exciting things for people to take advantage of here in MHC,” said Sarah Hodges, Director of Tourism. “Virginia’s tourism industry is an important diversifier for our economy as it continues to grow and flourish in multiple regions of our Commonwealth,” said Governor Northam. “Travelers are coming to Virginia from across the country and the globe to experience our rich historic attractions, unmatched outdoor recreation offerings, eight oyster regions, world-class food and craft beverages, beautiful landscapes, and exciting arts and culture. These visitors are spending millions of dollars a day, injecting critical funds back into our community coffers and helping to make Virginia the best place to live, work, and raise a family.” “Our tourism industry is an important and vital component of economic growth and job creation in Virginia,” said Brian Ball, Secretary of Commerce and Trade. “As the tourism sector continues to grow and new product is developed, our communities across the state become even more dynamic and vibrant. Tourism is fortifying towns and cities across the Commonwealth, engaging and unifying our communities, and making it easy to for travelers to discover for themselves why Virginia is for Lovers.” For a video on Virginia’s record-breaking year, click here. The Virginia Tourism Corporation is the state agency responsible for marketing Virginia to visitors and promoting the Virginia is for Loversbrand. Virginia is for Lovers is the longest-running state tourism slogan in the country.Virginia is for Lovers will celebrate 50 years next year, and promotes the state as the ideal destination for loved ones to completely connect on a great vacation. Virginia is for Lovers was named one of the top 10 tourism marketing campaigns of all time by Forbes and was inducted into the National Advertising Walk of Fame in 2009. Plan your next vacation in Virginia. to discover why Virginia is for Lovers. To learn more about Martinsville – Henry County, please visit

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