COLLINSVILLE – Livy's ice cream shop donated $500, a portion of proceeds from October, to the Ladies First initiative of the Martinsville-Henry County Coalition for Health and Wellness on Monday morning.
"Livy's is excited to give this donation to Ladies First and we could not have ever done this without our loyal customers coming through the month of October," Owner Rodney Billings said.
Brittany Anthony, the Director of Marketing, Development and Community Relations for the coalition thanked the ice cream shop.
"We are very grateful to have community partnerships and especially since this is Livy's first season of being open and they're already giving back to the Martinsville-Henry County community," she stated.
The donation will increase access for local women to receive mammography screenings.
"The money that they are donating helps local women access mammograms who may not be able to afford them otherwise," Anthony added.
Billings wants to remind everyone that while the emphasis is in October, cancer awareness deserves year-around attention.
"Our fundraiser was in October, because Livy's went pink, but we want to emphasize that this is not just an October thing. This is a year-round thing. Any woman that needs help with a screening can contact the Martinsville-Henry County Coalition for Health and Wellness," Billings said.