· TUMS QuikPak gives race fans the green flag to enjoy the food they like and eat as many Martinsville hot dogs as they can handle. Fans can pick up samples of the new TUMS QuikPak in the Fan Zones throughout the weekend, and during the TUMS QuikPak 500 at Martinsville Speedway.
· The partnership with Martinsville Speedway provides TUMS increased visibility among the millions of fans of the sport. The partnership also allows TUMS to demonstrate that it offers a simple solution for fast relief from heartburn.
· The attributes of TUMS’ core consumers are very similar to those of NASCAR fans: like speed on the track and speed in relieving their heartburn. This sponsorship is a great way to reach the target audience.
· The TUMS Racing program is designed to help drive home the message to our consumers: whether they’re attending a race or watching on television, with TUMS QuikPak for heartburn relief, fast just got faster. TUMS launched a nationwide search to find the Grand Marshal of the TUMS QuikPak 500 Sprint Cup Series race at Martinsville Speedway. In the spirit of TUMS, and the all-new TUMS QuikPak, the focus was to find an individual to serve as Grand Marshal who had provided fast relief to others. Out of hundreds of entries received, we are thrilled to award Staff Sergeant Robert Hankins with opportunity to serve as a Grand Marshal at the TUMS QuikPak 500.Robert is a Martinsville native and is currently home on leave from his third tour of duty in Iraq in support of Operation Iraqi Freedom. Not only has Robert provided fast relief to his fellow soldiers while serving overseas, but he has also provided fast relief to his friends and neighbors outside his current home in Colorado. I was honored to be selected as the TUMS QuikPak 500 grand marshal and can’t wait to deliver the “start your engines” command on Sunday! I’m grew up in Martinsville and have watched many cars race to take the checkered flag right here at this track. Being selected by TUMS to serve as the Grand Marshal of the TUMS QuikPak 500 is the ultimate dream come true. I am currently on leave from my third deployment to Iraq in support of Operation Iraqi Freedom and couldn’t think of a better place to be than with my family at the TUMS QuikPak 500. After this week, I will return to Iraq, with a lot of TUMS, to finish the reminder of my fifteen month combat tour. Serving as the grand marshal of Sunday’s race is going to be one of the biggest highlights of my life. I want to thank TUMS for making it possible; they really know how to put fans first.